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Steps to take while choosing a website design company

With the onset of digitization, in order to create a niche in a highly competitive market to highlight your brand it is important to have an online presence for your company to stand out amongst competitors. Along with the elaborate change in marketing styles over the past few years, the social and mobile web has given potential clients the power to choose between various platforms. This leaves you with the job of choosing the right website design company  to portray your company in the right light, successively helps increase sales overall.

What is your ultimate goal?

You need to keep in mind what is it that you want your website to ultimately achieve. You need to carefully consider your aim, goals and how you are going to measure success. For eg: if you are launching a new company and you need brand awareness, you will simply be providing information and education about your services or products. So in this case, good visibility and a clear focus is needed  to convert your site visitors into paying customers.

What is it that you want your website to do?

Many of the answers to this question stem from the goals you provided before.  Do you want to have photo and video galleries?  Do you want to manage the content on your website with a back end? Do you want a payment gateway integration? There are infinite number of things your website can do, so having an idea of what those things are will streamline the process of finding and selecting a company to help you.

Understand the difference between cost and value

Cost is definitely a deal breaker when it comes to construct a website from scratch. But it has to be kept in mind, that the cost will determine the value of the final product/service. If you try to save a little money at the cost of lesser features and overall brand value, you will not be able to reap the benefits of an optimal website. Remember, your new website is an investment, not an expense.  It should generate a return for your organization.

Look at the company’s clients

When choosing a web design and development company, looking at their past clientele you can get an idea about their work. The various sectors they have made websites for shows their flexibility in working with different types of clients which is always a positive point displaying their versatility.

Ask questions and communicate

In order to get a clear understanding of what you want in your website, ask questions to get clarity. These are experts in their field, so they have knowledge that you don’t and will explain it in a simpler manner. Clear your doubts and questions until you have a clear layout in your mind. Also letting the web design firm know what it is that you want specifically is essential.

Concentrate on the content of your website

Many people concentrate on the looks and functions of the website. These are of course important factors, but the most important factor that is most likely overlooked is your content. The content is the framework of your company and ensures that your website is delivering your message and maintains its quality for years to come. So make sure you have the content sorted out before approaching the web developers.

Provide high resolution images

The images used on the website play an important role in imprinting your company’s brand in the mind of your potential client. Low quality images will not have the same impact, so providing high resolution images is important if they are not available online. Good images go hand in hand with good content.

Reference websites

Make a list of websites that you like. This allows web design firms to get an idea of the type of design or specific functionality that you like.  Once you start the project you will probably have to answer questions like this in much more depth.

We at Codanto help businesses by designing and creating their websites.
So if you are ready to get a web presence or if you have any queries then give us a call on 9545410696 or email on and we can sit down and discuss.