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What Essentials to include in an Effective Website?

In today’s internet driven age, it is important that businesses become digital in order to compete with other competitors in the market. The first step is making an effective website that will draw your potential clients to it and increase your sales gradually.

The mistake many of us make is that we develop websites but fail to incorporate essentials in it and make it an effective website. Ask yourself this: what is your website doing for your business? Are you capturing valuable leads? Is it generating sales? Is it effectively driving your business? Or is just sitting around acting a little, well, useless? Your website should be working for you like a silent salesman, bringing in clients and growing your business day and night. But it can’t do that unless you have these website essentials to bring it up to its full, result-oriented potential.

Below, we at Codanto have listed a few website essentials that have to be incorporated in your website to make it effective:


The homepage sets the tone for your presence on the web because it is where you make your first impression. The basics have to be clear as soon as someone visits your site. Give them the information they’re searching for before they move on to find it more easily at a competitor’s website.  What is your business all about and what are your products and services have to be clear as soon as your website homepage loads. Your homepage should explain who you are, what you do, and what visitors can do on your website.

About Us

An About Us page is usually one of the most visited pages on a website, it is best to keep the content in the about us page personal, yet sales oriented. The introduction has to be interesting by telling a compelling story. Some things to include in the content are your values and mission, a photo of you or your team to make a personal connection that exists outside of your sales pitch. Another plus point is to identify with your customers.

Products and Services

A section dedicated to the products and services throws light on what your company has to offer. This section is of utmost value so make sure it is comprehensive in giving details of what the product/ service is for, how it stands out from the rest, high resolution images, etc.


After doing everything, if your  website isn’t drawing enough traffic or if your visitors are leaving early, this is a pointer towards a bad SEO strategy. Writing regular blogs helps in improving your SEO ranking and also, the blogs help in educating potential clients about the field you’re in.


A large number of customers rely on and trust reviews and testimonials. Customer testimonials and reviews will attract business so make sure you are putting effort into sharing and collecting as many reviews as possible.

Contact Information

If the visitor wants to contact you for business then your contact information should be easily accessible. Make sure your company’s contact information (address, phone number, even a link to a Google map) is conspicuous and ubiquitous throughout the site. At the very least, put the phone number at the bottom of each page on the footer and on the header of the homepage.

Linking Social Media

Since it is established that going digital is highly beneficial for your business, developing a website is simply not enough. Social media accounts like facebook, instagram, twitter, etc play an important in driving potential clients towards your business as it is the fastest way to communicate with them. Linking these accounts to your website and maintaining them is vital for marketing.

Loading Speed

In this fast passed era, you cannot afford to lose potential clients because your website took time to load. If your website takes more than three seconds to load, clear your homepage of unnecessary content, simplify your code or upgrade your servers.

Strategy for Lead Generation

Getting visitors to your site doesn’t mean anything if the visitors leave without giving you anything in return. Businesses should have a range of unique exchange points based on the products and services on their website. All businesses should aim at capturing email addresses. Capturing email addresses will help you begin to convert your visitors into targeted leads and later, paying customers.

Analytic Integration

Online marketing is all about seeing what works and what doesn’t. And the only way to test that on your website is by having proper analytic integration. Using Google Analytics on your website will help you answer some of the most important questions about your website, such as: How many people visited my site? How long did they stay on my site? How many visitors were new? The answers to these questions will help you develop further iterations of your website

Websites, like businesses, are evolving properties. And your work on your effective website will never be complete. We at Codanto develop websites keeping in mind your business requirements along with the idea of driving traffic towards your website. So if you are looking for a website developer then look no further. Call us on 9545410696 or email on for a free consultation about your project.