Types of Logos

Let’s explore the different types of logos   From Coca-Cola’s classic logo to Apple’s iconic logo, the instant brand recognition a great logo provides is invaluable to a company. That is why most great brands have invested a lot of thought and money to come up with these unforgettable logos. Branding starts with the logo. […]

Branding Mistakes

Everyone should read this to avoid making mistakes while creating or relaunching your brand. In 1982, Colgate decided to enter the frozen food market trend by coming up with a line of Colgate-branded frozen food called Colgate Kitchen Entrees. Colgate thought that consumers would eat boxed meals with the Colgate brand on it. Because nothing says […]

6 Ways To Help You Build Your Brand

A handy guide to building your brand. As simple as we can put it, the definition of branding is that it is a way of identifying your business and it is more than your company’s logo. Branding and myths related to it are common but it affects your business directly and indirectly. While there are […]

5 essential rules to follow while creating a logo for your brand

Here’s a guide to help you create a logo using these 5 simple rules. Any brand, while it\’s getting into the business and trying to make a recognition, needs a logo. This “logo” helps its potential clients and audience recognize the brand. While the necessity of a logo is high, creating the design is a […]

How to Come Up With a Winning Name for Your Business?

What\’s in a name, you may ask? Much more than you think! Choosing a business name can be a challenging process, but if you pick the right one, it can have a significant impact on its success. So in order to avoid the naming labyrinth in picking the perfect name for your business here are 7 helpful tips: […]

Psychology of Colours

Importance of colours in your branding choices. A well written poem can make people swoon and a shocking image can infuriate people to react in different ways. But one of the lesser-known, but no less powerful ways to invoke emotion is simple, everyday colours. Did you know your surroundings may be influencing your emotions and […]