In the U.S., more than 4.4 million new businesses started operating in 2020. Many of those businesses were digital-first, meaning they had a strong technological focus and went online immediately.
Now, more than 68% of businesses have an extensive online presence in the US. Websites give your business a new presence in the ocean of the online world and connect with potential customers who are actively looking for something just like your business has to offer.
So, how will you stand out with your business in this new digital era? How will you reach out and engage with your potential customers across demographics?
If you are on the internet you allow a wide range of audiences to have a taste of your product and services. This can help them make an informed decision to purchase or subscribe to the services your business can offer them.
Having a website for your business can have a huge positive impact on the growth story of your business exponentially.
So let's take a bit of a deeper dive into what are the benefits of having a website for your small business.
Your Potential Customers Need to Find You on Google
In today’s digital era, people search for practically anything on Google. From products to services to questions to answers. It has become almost impossible to sustain without having access to search engines. Without an online platform, your customers will never find you on the internet.
Having an online storefront will open avenues for people to find your business. It is a great place to showcase your services, product catalogs, and case studies, along with contact details to reach out to you and a host of information that is highly accessible with just a matter of a few clicks.
It reduces upfront Costs of getting started with your business
Your website is a digital asset that eliminates overhead costs giving your business an edge against the competitors. Apart from displaying information on your website, you can also use it to sell goods & services directly to the consumers.
In some cases, you may eliminate the need for a physical storefront that requires large operating costs such as staff wages, warehouse, and utilities to name a few hence reducing the cost at a great margin.
Increases the Business Credibility
In this digital age not having a website can make a customer suspicious about your business. This may lead to poor sales and conversion rates. Hence having a stable online presence by having a website can upscale your business with the right set of customers. This will boost credibility in the eyes of new customers and build loyalty among existing customers.
Your business can have a great impact by incorporating,Customer Reviews Page,Testimony Page to the website
Also, feedback forms allow your existing customers to stay engaged with your services or products and it can improve credibility among the customers.
It shows the Potential Clients If Your Business Is the Right Fit for them
A small business needs to have a platform that accurately represents who they are and why customers should buy its products or services. Your website should be functional and seamless with the right information that makes you feel like your business is the right choice for them.
As you grow your business on the internet you can monitor the performance of your business through customer insights with the help of the Analytic tool.
With the help of this data as a business owner, you can decide whether you want to expand/invest more into the business. This way you will be able to track down areas of opportunity and places to improve your services to take your business to new heights.
A website on the internet allows almost anyone and everyone to learn about your business, breaking the geographical barrier has never been easier.
As a small business, you can go beyond boundaries and reach out to customers around the world to cater to their needs with the help of a website.
Compete with a wide range of Competitors and have an edge in the online world
If your business is not on the internet, it is highly likely your competitors are there, this means that you are not able to tap into the new visitors and convert them into customers of your business. Hence you mustn't miss out on any opportunity to scale your business on the internet.
It Is an Image you Showcase the Service You Will Provide
A small business should take the opportunity of entering the online world by showcasing its qualities and effectiveness with the prompt services it can provide to its customer base. This way they can create an everlasting impact with their customer and build trustworthiness to stay engaged on the website to carry out transactional activities as well.
Highly Cost Effective with Targeted Advertisement opportunities
Unlike traditional methods of media advertising such as TV ads, newspapers, flyers, hoardings, etc. which are expensive forms of advertisement, a website on the other hand can be a cost-effective platform to advertise on a much wider geographical reach. If your website is well optimized on the internet, one may come across your website even without an intention to find your website and get converted as your customer.
If you have a small business without a website, your growth is restricted to the area you serve your purpose of business, On the other hand, having a website for your business can help you reach a wide range of customers at a fraction of the cost.
So, are you confident to upscale your Small Business with the help of a Website?
Or are you overwhelmed as to how to go about building a website for your business?
We at Codanto an Information Technology company in Goa, Develops seamless Websites, Custom software solutions, and engaging Mobile Applications for businesses just like yours.
Contact Codanto to create an effective website for your business.